I learned a new phrase today but instantly it resonated as if I've known its meaning my whole life. While scouting new locations for a retail client, the property manager used the term "psycho-graphic" to explain invisible boundaries between market areas created by the relationship between psychology and geography. My bet is this resonates with all who call themselves Seattleites. Think about it. How many times have you heard "off the hill", "over the cut", and "down from the plateau"? Chris Scott (Owner, www.skoah.com ) picked up on this immediately remarking how "shire-like" Seattle is. We call them neighborhoods but shire picks up on a bit of that healthy brand attitude each hood has. Chris and I have talked about how wacky this is at times, but also how clear. Someone needs to write a paper.